Without our skilled team, we wouldn't be the smooth operation we are today. With the help of our crew in the shop,

helping hands on photoshoots and many hours of behind the scenes support, we are able to give you a personal and fun experience

with all aspects of our business!

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In 2007, Rachel was a stay at home mom who had a knack for using her Konica Minolta camera to take photos of her two young children. That hobby slowly bloomed into a small photography business and she took her first client via Craigslist in the spring of 2008. Ten years later, her passion to help other photographers turn hobbies into businesses and businesses into successful careers has been the driving force in creating the industry’s top source of online education. 
She lives in Indianapolis with her husband, Nick and their three children, Brynn, Nicholas and Josie. She’s always cold, nearly always barefoot, passionate about newborn safety, oversized t-shirts and helping others. She hates cancer, working out and cucumbers (but pickles are cool).

Rachel Vanoven Founder/ CEO



Nick Vanoven Studied business management at Florida State College and is the Chief of Finance in the Vanoven Business but most of you might know him as Rachel's husband. Our goals and vision for the company's future would not be possible without his strong sense of planning and knack for the numbers.

Nick Vanoven CFO



Ambrose interned for Rachel in 2018 when she was finishing up her BFA at Indiana University Southeast. Her creative eye, photography background and drive for the Vanoven business made her an easy permanent choice to the team. She has given life to the Collective and our business as the Chief of Operations all while keeping Rachel from throwing her computer out the window out of frustration!

Ambrose is the photographer/designer behind Luminosity Studio in Columbus, Indiana where she lives with her husband, Chase and eight year old son, Isaiah. She's obsessed with her dogs (we aren't joking, don't ask her she will show you tons of pictures), Loves to DIY everything, and eggs are the bane of her existence. 

Ambrose Schneider COO





Ebony has been a part of the shop team since Rachel opened her storefront in October of 2017! She brings not only her amazing energy to the shop, but often has one of her beautiful children along with her as we love and encourage baby wearing employees here at the shop!
A professional model, mom to six and loving partner to Theon, she is the definition of a multi-talented mama. 


Contact the shop at: shop@rachelvanoven.com


Ebony Smith Sales Associate



In the spring of 2013 Brianna went to Minnesota to watch Rachel speak at a PPA conference and neither of them had any idea about the relationship that was about to blossom. The handful of minutes that they spent left an impact on Rachel and by the Fall of 2013, Brianna had moved across the country to live with the Vanoven family and intern under Rachel while taking her senior year of high school online.

Five years later, Brianna has become an honorary Vanoven and still lives in the Indianapolis area, with her own thriving photography business. She still assists Rachel at newborn sessions when her schedule allows it, so there’s a chance new parents or workshop attendees will get to watch the Rachel/Brianna duo at work!

Her real passion in life is being a foster mom, and at 22 years old has already fostered seven sweet little ones. Her favorite food is orange pineapple fluff salad and tomatoes are the bane of her existence.


Brianna Claassen



“Obbiber” has become a staple at the Rachel Vanoven Shop, wiggling his way on to photographers’ laps as they edit at the shop’s editing bar. If you come into the shop when Rachel is working, you will almost certainly be greeted by this tiny Falcor lookalike!

His main activities involve being awkwardly cute, flopping off of furniture completely on accident, eating literally anything, laying in sunshine and being all around the cutest dog in the world.

Oliver Official Shop Dog